The Undisputed Secret of Repeat Business
Most companies are obsessed with what their competition is doing. Progressive Insurance wants to know what Geico is doing. Macy’s wants insider information about Nordstrom. Ford wants to know Chrysler’s secrets, and so on. And, because I speak or consult with 90+ organizations a year my clients assume I have the answer…so they can steal it. Well, I do…and here it is. (Insert drum roll here)
If your customers love you they will give you more money.
Too simple, right? Not “high tech” enough for you? Couldn’t apply to your business because you’re not a customer facing business? Or, maybe your performance metrics are too sophisticated to measure something as touchy-feely as “soft skills?” Ah, you must not sell your goods or services to human beings. For the sake of the conversation, let’s say your want to experiment with this “love” idea. How would you go about it?
1. Understand that human beings have one emotional barometer.
2. Loving you means customers can stop dating other companies.
3. Your “internal” customers need love, too.
4. You can actually quantify ‘loving’ your customers.
Read more on....
http://www.salesopedia.com/relationships-articles2-10745/54-relationships/1185-if-people-love-you-they-give-you-more-money?fontstyle=f-smaller
Many thanks Salesopedia.com!
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