Monday, June 13, 2011

AWARENESS CAMPAIGN: Timberland New Store in London Reflecting the Brand’s Environmental Values






Photo Courtesy of  Fresh Home
Timberland New Store in London Reflecting the Brand’s Environmental Values

Checkland Kindleysides: “Taking cues from the Timberland logo and the dynamic tree-like roof supports which form the architecture of the centre, we created a lattice of reclaimed timber branches that stretch the full 25m length of the side elevation, the 11m storefront and the 8.5m height of the store, wrapping the store in the brand’s iconic logo. The façade creates such a strong brand statement that the fret cut steel signage merely acts as endorsement that this is Timberland. This store provides a perfect example of what we stand for as a brand....It reflects our heritage in craftsmanship, our relationship to the outdoors, as well as our environmental values in action.”

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Many thanks Fresh Home!

Related links:
http://www.checklandkindleysides.com/

http://www.timberland.com/?camp=AFF%3Ak186085%3A%3ATBL

Respect the Planet YOU live in!


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